With all the talk about branding I wondered what the new user greeting on our site is. So I logged out and was greeted by:
Welcome to Q&A for expert users of TeX, LaTeX and other related typesetting systems -- check out the FAQ!
Which I think is fine and means that the site is identifiably even if the name is changed to something that does not contain LateX or TeX (I hope ConTeXt users are okay with being a “related typesetting systems”. ConTeXt is mentioned explicitly in the faq).
But: Could we have the “--” replaced by an en- or em-dash (there are HTML entities and Unicode entries for them). This is about typesetting after all!