Do you mean the "phrase":
TeX - LaTeX - Stack Exchange is that tiny asterisk in the middle.
I'll assume so.
If we're going to change this (and I have no problem with the spirit of the proposal) then can we please change it to something that actually makes sense. The dashes (of whatever type) make it a bizarre sentence and should be removed.
I was about to propose that in that particular place, "This site" would be the clearest. But then I realised that even that doesn't fit because it is not this site that is the "asterisk", but the StackExchange Q&A site model. The current phrase implies that it is just this site that is the intersection of wikis, forums, and so forth. So for that place, I propose:
The StackExchange question-and-answer format aims to be that asterisk in the middle.
I don't see it on the main site page - is it only for people not logged in? Nope, can't see it when not logged in either. I'll skip that one. Oh, hang on. Do you mean the title as shown in the title bar? If so, I agree with the change but again think it should go further. At the moment, the title bar of the main site reads as follows for me:
Recently Active Questions - TeX - LaTeX - StackExchange - Mozilla Firefox
Again, the dashes are simply daft. I think I'd go for something like "TeX at StackExchange", the idea being that it makes it clear what is the topic and where it is hosted.
The only bit of the FAQ that I could find was the first part:
Welcome to TeX.SX! TeX.SX is for enthusiastic users of TeX, LaTeX and related systems, people who love to create well-structured and beautifully typeset documents.
, LaTeX could easily be removed here. It is mentioned in the first bullet point following so there is no danger of missing it. If we really have to get rid of the
TeX.SX (why?) then make it an actual name in the first instance and in the second use a referral back to the first (with apologies to Alan Munn for incorrect usage of grammatical terms), such as "Welcome to the TeX site at StackExchange! This site is for ...".
I strongly prefer "TeX-SX" to "TeX.SE" (note the punctuation) and "TeX.SX" is acceptable. I'd rather annoy random other StackExchange users than the Swedes. However, as this has brought it to my attention, I'd rather make the essential details of the site clear right at the outset: that it is about TeX and is hosted on the StackExchange network. Someone visiting the FAQ is more likely to be completely new to the SE network than just visiting from some other site. All of "TeX-SX", "TeX.SX" (is it some new variety of "FX"?), and "TeX.SE" (what has Sweden ever done to you?), are unclear on first sight (and site).